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The Guardian - UK
The Guardian - UK
World
Hannah Ellis-Petersen South Asia correspondent

‘Messianic spell’: how Narendra Modi created a cult of personality

Narendra Modi addresses a crowd on Independence Day. He is looking towards the right and appears to be speaking, with one arm in the air. He is wearing a red turban and white kurta
Narendra Modi is expected to secure a third term when election results are counted on 4 June. Photograph: Saurabh Das/AP

As the distant rumble of a helicopter drew closer, cheers erupted from the gathered crowds in anticipation. By the time India’s prime minister finally stepped on to the stage, bowing deeply while immaculately dressed in a white kurta and peach waistcoat and with a neatly trimmed beard, the chants had reached a deafening pitch: “Modi, Modi, Modi.”

These scenes, at a campaign rally on the outskirts of the Uttar Pradesh city of Meerut, have been replicated across the country in recent weeks as Modi and his Bharatiya Janata party (BJP) seek to win a third term in India’s election, which begins on 19 April and goes on for six weeks.

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