Lionel Messi has joined Tom Holland's Spider-Man for a new promotional campaign for 'Spider-Man: Brand New Day'. The collaboration brings together one of football's biggest names and one of Hollywood's most recognisable franchises. Sony has not disclosed how much the football star was paid, but the appearance highlights the value attached to Messi's global image.
The 40-second promo shows Messi arriving at a New York deli while searching for Spider-Man before Peter Parker reveals himself. The clip then shifts into a VFX sequence where Spider-Man takes Messi on a web-swinging ride through the city, ending with the film's title card and release date.
