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The Independent UK
The Independent UK
National
Anne M. Peterson

Messi Mania has grabbed hold in Major League Soccer, but will it be a long-lasting boost?

It’s highly unlikely any player other than Lionel Messi could have brought Prince Harry, Selena Gomez and Leonardo DiCaprio out to a regular-season Major League Soccer match.

But there they were — very noticeable in fact — in the crowd when Messi’s Inter Miami squad took on LAFC in Southern California early this month.

Since Messi arrived in the United States, the league and his team have both been enjoying a rare spotlight, with sells-outs on the road and at home, No. 10 jerseys flying off the shelves, ticket prices at times reaching unheard-of levels and sponsors jumping on board.

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