Some Mersey shops have faced condemnation for selling Prime at six times the price of Aldi and Asda.
The viral hydration drink, created by YouTubers KSI and Logan Paul , went on sale in Aldi today priced at £1.99. Previously, it had been exclusive to Asda.
However, as stores across Merseyside faced long queues to buy the drink, other shops have been accused of taking advantage. ECHO reporter Alice Walker discovered this after Prime sold out at an Aldi store she visited in in the city.