When Merit launched its Solo Shadow in 2023, it was met with instant praise for its creamy, buildable texture and foolproof soft-matte finish. It was everything we’d expect from the minimalist brand—easy, elevated and designed to make everyday make-up effortless.
Now, in response to customer demand, the brand has introduced Merit Solo Shadow Sheen—a buildable, self-setting cream eyeshadow that delivers a wash of pearlescent colour. "When we launched Solo Shadow in 2023, we immediately started receiving comments and DMs asking for a version with shimmer, which led us to develop Solo Shadow Sheen – a buildable cream shadow that gives a hint of pearlescent colour," said Aila Morin, Merit's Chief Marketing Officer.
