Customers are rarely rewarded when they're loyal to a certain because the automaker that built it wants you to buy the new model. Mercedes is an exception as it's handing out retro badges to owners of high-mileage cars and to those who've had the car for an extended amount of time. Many will be surprised to hear the High Mileage Award program has actually been around since the 1960s. For 2023, Mercedes Japan is now accepting applications.
How does it work? You must sign up on the company's local official website and have the car verified by one of the authorized dealers. If everything is in order, the dealer will contact the owner to gift them the classic badge, a certificate of authenticity, and a letter of appreciation. It's as simple as that. The program has been going on for a while in the Land of the Rising Sun and some cars are even highlighted on Mercedes' website, together with their proud owners.
