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Motor1
Motor1
Business
Adrian Padeanu

Mercedes CEO: 'We Eat, Sleep, and Drink Cars'

Mercedes is planning the "biggest product launch program in history,” with 18 cars set to debut next year and another 14 models in 2027. Most will be next-generation vehicles or facelifts of existing models, but a few all-new additions are also in the pipeline. All told, the Stuttgart-based luxury automaker “runs about 40 body variants,” according to CEO Ola Källenius. Despite the already complex lineup, the head of the company isn’t ruling out even more models.

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