Mercedes-Benz reports 72,313 car sales in the United States during the fourth quarter of 2023 (excluding commercial vans), which is 1% less than a year ago. In 2023, the company sold 282,229 cars, a result that meant sales were down 1.6% year-over-year.
At the same time, Mercedes-Benz all-electric car sales are booming, reaching new records and a significant share out of the brand's total volume.
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Mercedes-Benz EVs in the U.S.
Mercedes-Benz currently offers five main all-electric car models—the EQB, EQE, EQE SUV, EQS and EQS SUV. In the near future, the lineup will be expanded by an all-electric van, the eSprinter.
In Q4, the company sold 13,511 battery-electric vehicles (BEV), which is 139% more than a year ago and a new quarterly record. Not only that, the share of BEVs surged to a new high of 18.7%.
In other words, the electrification at Mercedes-Benz progresses at full speed. The top-selling model in Q4 was the Mercedes-Benz EQB (5,093), followed by the EQE SUV (4,271) and the EQS SUV (1,903).
Mercedes-Benz BEV sales in Q4'2023 (YOY change):
- EQB: 5,093 (up 446%)
- EQE Sedan: 1,195 (up 211%)
- EQE SUV: 4,271 (new)
- EQS Sedan: 1,049 (down 41%)
- EQS SUV: 1,903 (down 26%)
- Total: 13,511 (up 139%) and 18.7% share
Mercedes-Benz BEV sales in the U.S. - Q4 2023
In 2023, Mercedes-Benz electric car sales increased by 248% year-over-year to 43,202 (almost as many as BMW), accounting for 15.3% of the total volume.
Mercedes-Benz BEV sales in Q1-Q4'2023 (YOY change):
- EQB: 11,767 (up 604%)
- EQE Sedan: 5,154 (up 1,242%)
- EQE SUV: 10,604 (new)
- EQS Sedan: 6,688 (down 11%)
- EQS SUV: 8,989 (up 216%)
- Total: 43,202 (up 248%) and 15.3% share
For reference, in 2022, Mercedes-Benz sold 12,423 electric cars in the U.S., some 4.3% of the total volume (cars).
In the near future, Mercedes-Benz USA intends to launch in North America the all-new eSprinter fully electric van.
Unfortunately, plug-in hybrid car sales were not reported.
