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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"Mental health has gone mainstream – but only the safe parts," how one Swiss coffee brand is smashing mental health taboos

Mental Health Damien OBrien Switzerland
Coffee branding and cake that says call me crazy on it.

Video credit: Studio IANUS

This week is Mental Health Awareness Week, and while it's all well and good talking about mental illness this week, it's the work that's being done all year round that really counts.

Helping smash the stigma of mental health disorders in Switzerland is the Mental Health Association Switzerland and the Coffee Foundation. Its founder, Damien O'Brien is an insightful voice shining a light on the issues that face the people of Switzerland, and the world, when it comes to mental health.

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