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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Menopause startup Alloy raises $16 million

two businesswomen smiling (Credit: Courtesy of Alloy)

Good morning! A haka in New Zealand parliament goes viral, General Motors cuts jobs, and a menopause startup takes on capital to move from profitability to growth.

- Money for menopause. Monica Molenaar and Anne Fulenwider founded the menopause care startup Alloy four years ago. When they first spoke to investors, the response they often heard was, "That's kind of niche, isn't it?" Fulenwider remembers.

Recently, the cofounders and co-CEOs returned to the investor circuit and raised $16 million in a Series A round, Fortune is the first to report. This time—despite a still-difficult fundraising landscape—the responses they heard were different, from enthusiasm about the category estimated at $17 billion globally to an acknowledgment of Alloy's competitors. "The conversation had much changed," Fulenwider says. Kairos HQ led the Series A round, which also included participants PACE Healthcare Capital, Emmeline Ventures, and Amboy Street Ventures.

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