The memory crisis is showing no signs of stopping. For photographers and tech consumers alike, it’s an alarming time. I bought a Nintendo Switch 2 this month; I’d been mulling over the idea for a while, but an impending price increase strong-armed my decision. Then a colleague of mine bought an Apple MacBook Neo for his daughter’s birthday, and I was surprised to find it had increased by $100/£100.
All across the consumer tech industry, prices are increasing. And although the memory crisis isn’t solely to blame – tariffs, component shortages, and a rising cost of living – it’s having a huge impact. As a photographer, it’s especially worrying because we rely heavily on storage. Memory cards and SSD drives were expensive enough – now they’re through the roof!
