It's become an all-too familiar story: the global memory chip shortage causing the price of memory cards and SSDs to skyrocket. This situation has been ongoing for almost a year now, and the latest news suggests prices might not fall for some time.
According to Kwak Noh-jung, CEO of Korean chip giant SK Hynix, the global memory chip market "will face unprecedented supply shortages in 2027". Furthermore, Kwak predicts that the chip shortage is likely to continue past 2030. Other analysts agree that the chip shortage won't be over soon: UBS predicts the global DRAM market will remain undersupplied until at least Q2 2028, while Bank of America estimates that datacenter capital expenditure will hit $851 billion this year and rise to around $1.15 trillion next year – in other words, the demand for memory will rise over the next 12 months.
