Memorial Day, strictly speaking, is meant to honor American soldiers who have died in military service. But for many people, it’s the official start to summer—and to many businesses, it’s a chance for the last blowout sale before people temporarily de-emphasize shopping for outdoor pursuits.
Sure, summer won’t officially start until next month, but as temperatures rise and community pools open, it’s an excuse to finally put away the winter clothes and re-embrace the outdoors. It’s also a chance for people to collectively catch their breath after sprinting through the first five months of the year—and 2025 has unquestionably been a sprint.
