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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Members only: are loyalty card discounts a good deal for UK consumers?

Co Sainsbury Nectar Tesco Clubcard United Kingdom Catherine Shuttleworth HM Kien Tan Mintel
A woman walks past a large sign in a Tesco supermarket saying
Tesco started the loyalty discount trend with Clubcard prices in 2019. Many big retailers have followed suit. Photograph: Paul Childs/Reuters

Whether you are buying clothes, garden furniture or groceries this summer, it is hard to avoid getting caught up in the loyalty card fever sweeping the high street.

Do you want to pay the “member price” of £15.99 for some on-trend denim Bermuda shorts (or “jorts”) at H&M, or stump up £21.99?

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