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The New Daily
The New Daily
Genevieve Thorpe

Melbourne train safety campaign Dumb Ways To Die lives again on TikTok

TikTok Melbourne PlaySide PlaySide Studios

More than a decade after it was released, Melbourne’s public transport safety campaign is still going viral on social media.

Back in 2012, advertising agency McCann Australia released Dumb Ways To Die – an upbeat, jovial jingle reminding Victorians to be sensible around public transport.

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