The Materialists outfits effect deserves to be studied. It's not revolutionary for on-set paparazzi pics to go viral. But last summer, Dakota Johnson's effortlessly-chic outfits while in-character as the film's matchmaker protagonist, Lucy, delivered a movie's-worth of style inspiration.
Since the dramedy hit theaters in June, fans have wondered, Which rom-com heroine's closet can I shop next? Enter: You Deserve Each Other, a book-to-movie adaptation starring Meghann Fahy. The actor and her co-star, Penn Badgley, began filming the enemies-to-lovers rom-com in early July in New York City, the same backdrop as Materialists. And Fahy's character, Naomi, mirrors the same romantic, quiet-luxury looks seen in Lucy's closet, with a subtle splash of East Coast class.
