Meghan Markle will create a "lifestyle environment that people buy into" as part of her next big career move, according to a culture expert.
The Duchess of Sussex is likely to "go down the brand route" and will rely on her experience running her blog, The Tig, as well as her "gorgeous looks" to draw in fans.
Prior to marrying Prince Harry, the 41-year-old actress ran the popular lifestyle blog, where she would share her favourite recipes, fun photos and inner-most thoughts.
Meghan's passion project transformed into a large community of like-minded people who read her thoughts on feminism, travel, the arts and wellness.
She shut down the blog in April 2017, but brand expert Nick Ede has suggested she might use her past experience as inspiration for the future.
"Meghan has always loved this idea of creating this whole sort of lifestyle environment that people buy into," Nick said.
He suggested Meghan could monetise off "eyewear or fragrance", adding that she "might even come out with a scent or be the face of one of these products".
He also explained how "playing on her looks" would be key to the Duchess' success.
"She's got gorgeous skin, gorgeous hair, a gorgeous body and gorgeous looks.
"She ticks every box when it comes to that end if you're a brand and want a brand ambassador, then she's the perfect person to have," he told New magazine.
Nick used the example of Victoria Beckham and her beauty range.
He pointed out that while her fashion brand "doesn't make money", her makeup is "one of the biggest sellers in the world".
He said Meghan will be looking at Posh Spice's work and seeing how she could copy it to "engage a great demographic of people."
As well as Victoria, Nick thinks Meghan will be inspired by the likes of Kourtney Kardashian's Poosh and Gwyneth Paltrow's Goop.
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