Meghan Markle’s latest business move has sparked criticism from royal commentators, who argue that her new lifestyle brand, As Ever, strays from the advocacy work she once championed. The Duchess of Sussex, who recently rebranded American Riviera Orchard into As Ever, launched the brand just days before debuting her new Netflix show, With Love, Meghan.
However, royal experts have raised concerns that Markle—who now prefers to go by Meghan Sussex—has distanced herself from the social causes she once vocally supported. Speaking to GB News, royal commentator Clare Muldoon criticized the shift, claiming that Markle’s rebrand does not align with the identity she once presented to the public.
