If you're hoping to add a dash of Sussex honey to your tea this month, you might be disappointed. Meghan Markle officially launched her new brand As ever at 9 a.m. EST on Wednesday, April 2—but within less than 20 minutes, multiple products were sold out.
The $15 flower sprinkles the Duchess of Sussex dashed on nearly everything during her new Netflix series With Love, Meghan and a jar of limited-edition wildflower honey with honeycombs priced at $28 were the first two products to fly off the As ever site. By 9:25 a.m., more products from the eight-piece collection were gone, including the brand's herbal hibiscus tea, herbal peppermint tea and herbal lemon ginger tea. And unsurprisingly, As ever's signature product, a $14 raspberry spread, sold out minutes later.
