Meghan Markle has been teasing the launch of her new lifestyle brand for the past year, but on Monday, March 31, her company sent a newsletter revealing some big news. The Duchess of Sussex's As ever products will be available "this week," per the royal's email—with the exciting release happening amid some serious drama regarding Prince Harry's African charity, Sentebale.
The Duchess of Sussex originally announced she'd be releasing a homewares and lifestyle line called American Riviera Orchard in early 2024, but along the way, she faced some trademark setbacks. In February 2025, Meghan shifted gears by revealing the company would now be called As ever and would launch this spring.
