No one wields the subtle power of a white button-down shirt quite like Meghan Markle. In her masterful hands, the most basic of all wardrobe basics becomes so much more. It's like seeing Jennifer Lopez sport her signature glossy nude lip and a rare Birkin bag, or Julia Roberts clad in a suit. When the Duchess of Sussex dons a crisp white button-down, it's a symbolic gesture as well as a sartorial statement.
Perhaps that's why the 43-year-old selected this garment over all others to announce the new name of her lifestyle brand: As Ever. As you might recall, the business previously known as American Riviera Orchard launched in March of last year with a wave of homemade jam mailers. Now, only two weeks before her buzzy Netflix series premiere, the star is putting her newly relaunched Instagram account to good use with an exciting self-taped update on the venture.
