Meghan Markle recently debuted her new lifestyle brand, As Ever, but eagle-eyed viewers have noticed some design parallels in the brand's intricate emblem, sparking a fresh creative controversy for the Duchess. It follows a rocky debut for the brand after its original name 'American Riviera Orchard' was rejected for a trademark application due to design inconsistencies in the handwritten calligraphic wordmark.
While there's no right way to design a logo, creating an original emblem is key to building an iconic identity (and avoiding any unnecessary design disputes). Now the Duchess' new brand is facing fresh contention from an unlikely contender – a small town in Mallorca, Spain – due to the emblem's striking similarities to its historic coat of arms.
