Meghan Markle has been accused of using Princess Lilibet to boost her public image and brand as the child's fifth birthday approaches on 4 June, with a branding expert warning that the Duchess of Sussex now faces a 'challenge' to avoid looking overly 'engineered' in how she presents her family online.
Meghan and Prince Harry were initially vocal about protecting their children's privacy after stepping back from royal duties in 2020, sharply limiting photographs and personal details shared in public. That guarded approach has softened in the past year, particularly around their daughter. Since Lilibet's fourth birthday post in 2024, the duchess has mentioned or shown her at least 13 times on her personal Instagram page, according to a tally reported by the Daily Mail. It is a noticeable gear change for a couple who once treated any image of their children as something close to contraband.
