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Evening Standard
Evening Standard
Laura Elston

Meghan insists her personal Instagram is for fun, not for promoting her brand

The Duchess of Sussex rejoined Instagram with a personal account in January 2025 (Jordan Pettitt/PA) - (PA Archive)

The Duchess of Sussex has denied that her personal Instagram account, where she shares behind the scenes footage of family life, is a tool to promote her business.

Meghan said returning to social media at the start of the year was “a great way to get my voice back”, and she uses it for “authentic” sharing such as her twerking video.

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