LOS ANGELES — Megan Stalter was glancing at an antique spinning wheel in the guest room of her mother's house in Ohio last June when, suddenly, inspiration struck. It was Pride month, when corporations issue bland, often unconvincing statements of support for the LGBTQ community.
A thought occurred to her: Wouldn't it be funny if a store with a down-home aesthetic (think Cracker Barrel) made a Pride commercial?
Stalter had a few minutes to kill before her mom picked her up for a shopping trip, so in a single take she recorded a video that quickly went viral. In a pair of braids and her signature winged eyeliner, the comedian posed stiffly in front of the spinning wheel and launched into a clumsy sales pitch for a fictional establishment called Cecily's Butter Shop.