For Kirsten Corio, the path to overseeing commercial operations for the United States Tennis Association (USTA) wasn’t exactly linear. In fact, she studied biology before starting her career in sports business.
Now, Corio is the chief commercial officer for the USTA and leads a team responsible for generating over $500 million in revenue annually, including ticket sales, hospitality, global media rights, sponsorships, merchandise and digital strategy.
