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Marie Claire
Marie Claire
Lifestyle
Jazzria Harris

Meet The Riviera Bob: 2025's Chic Upgrade Of the Italian Bob—Set To Take Over This Summer

Riviera bob.

Summer is one of my favourite seasons when it comes to hair trends. As an almost immediate response to the warm weather, everyone suddenly starts gravitating towards beachy waves, effortless undone up-dos and the bob girls? They’re all opting for the bob trend I’m about to introduce you to—the Riviera bob.

A rebellion against the ultra-glam, glossy bobs we’ve been seeing in recent months (like the Italian bob and the red carpet-approved Hollywood bob), the Riviera bob still offers all the luxury with none of the fuss. A look made popular by celebrities like Hailee Steinfield and Kendall Jenner, the short style features soft layers and movement that work in harmony with the hair's natural texture, meaning minimal styling and upkeep—perfect for hot, sunny days when you want to keep blow-drying and heat styling to a minimum. And, the Riviera bob’s appeal doesn’t stop there. To find out more, I spoke to hairstylist Tom Smith to get all the details. Here’s what he had to say…

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