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Fortune
Fortune
Sasha Rogelberg

Meet the Portland Fire owners, whose family's swimwear company and short-lived NFL venture laid the groundwork for a $380 million WNBA franchise

Nyadiew Puoch dribbles around Kaila Charles. (Credit: Ali Gradischer—Getty Images)

Alex Bhathal and his sister Lisa Bhathal Merage have some rules they follow ahead of each Portland Fire game they attend. For Alex, it means wearing a lucky red shirt—a switch from his usual black attire, which was correlated with two team losses. And for Lisa, she sits in seat 11 of her designated row.

The pre-game rituals of the owners of the first-year WNBA franchise are a product of their father, a businessman and sports investor who emigrated from India to the U.S. in 1960.

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