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The Conversation
The Conversation
Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb inflation.

The recent decrease appears to be signalling that inflation is finally starting to stabilize in Canada.

Over the past few years, Canadians have felt the strain of inflation. Many individuals turned to deal-chasing and savings as a way to build financial safeguards, giving rise to what we, as retail researchers, call the “new consumer.”

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