Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull

J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game. (Credit: Chris Gardner / Getty Images)

• Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their dedicated followings will rake in big numbers. 

It was once a rite of passage for teenagers to make money by sweeping the floors of restaurants, or restocking the clothing racks at retail stores. The hustle looks different now.