When I ask Emma Gwyther if she’s ever arranged a last-minute helicopter transfer into a Formula 1 track for one of her ultra-high-net-worth clients, she describes the task the way one might describe running a quick errand at the store.
“Oh yes, we’ve done that before,” Gwyther, founder and CEO of Interluxe Group tells me. “We all know what the traffic is like getting in and out of COTA (the Circuit of the Americas in Austin) and I’ve personally made sure that someone got on a helicopter to the airport to make their flight. We’ve pulled off things like that in 30 or 40 minutes.”
