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Fortune
Fortune
Sheryl Estrada

Meet the CFO-turned-CEO driving record growth for cult-favorite energy drink Celsius

man in white shirt holding a can of Celsius energy drink (Credit: Fortune)

Good morning. More CFOs are stepping into the CEO role. But it’s not always a direct path. And sometimes, CFOs may even have to pitch themselves as fit for the chief executive seat.

That was the case for John Fieldly, CEO, and chairman of Celsius Holdings, an energy drink company founded in 2004. “When I took over Celsius as the CEO, we did $36 million in total revenue for the year,” Fieldly told Fortune’s Audience Team in a recent video interview. “And just now in 2023, we did $1.3 billion.”

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