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Evening Standard
Evening Standard
Lifestyle
Jessica Burrell

Meet the brand making slings and hospital gowns chic

If you’ve seen a woman in a surprisingly stylish sling popping up in an Instagram ad recently, Sophie Kinross is behind it.

Ten years ago, she had a shoulder operation. The slings that she had to wear were itchy, uncomfortable, made with men’s proportions in mind, and made of plastic materials that, she realised, would outlive us all. As lightbulb moments go, it wasn’t enjoyable — but it was a valuable one nonetheless.

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