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Evening Standard
Evening Standard
Lifestyle
Dominique Hines

The rise of the internet crusaders turning outrage into a (very lucrative) career

They don’t flog skincare, protein shakes, or OnlyFans subscriptions. Instead, a new class of influencers is monetising something far more combustible: accountability.

Known by admirers as ‘internet crusaders,’ and ‘anti-Karen’ champions, and by critics as digital vigilantes, these creators use TikTok, Instagram and YouTube to name and shame people, from racists caught on camera to nurses accused of forging vaccine cards.

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