They don’t flog skincare, protein shakes, or OnlyFans subscriptions. Instead, a new class of influencers is monetising something far more combustible: accountability.
Known by admirers as ‘internet crusaders,’ and ‘anti-Karen’ champions, and by critics as digital vigilantes, these creators use TikTok, Instagram and YouTube to name and shame people, from racists caught on camera to nurses accused of forging vaccine cards.