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Fortune
Fortune
Jason Del Rey

Meet the $465 million startup UPS acquired that helps solve the ‘free returns’ nightmare that Amazon fueled

A store worker discusses a merchandise return with a customer at the counter (Credit: Courtesy of Happy Returns)

When UPS posted its worst-ever day on the stock market after a disappointing earnings report in July, there was one “bright spot,” according to company executives. And it had very little to do with traditional shipping.

Instead, it was UPS’s package returns business, which has gotten a boost from a young company called Happy Returns that has developed a clever system for consumers and retailers to deal with returns of online purchases. While Amazon, Walmart, and express delivery companies continue to set customer expectations high when it comes to fast delivery speeds, the amount of merchandise bought online that ends up being returned continues to plague retailers and product brands alike. 

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