As a parent, getting your children enrolled in schools is only the beginning of a years-long journey that will have its own highs and lows apart from their personal life. From packing their lunches to taking them to the bus stop, all the small things add up big time. But thirteen years ago, while overseeing a billion-dollar line of business at eBay, Ritu Narayan faced one difficulty that she was unable to solve. The digital wizard, did not know how to get her kids, 3 and 8 at the time, to daycare and school, without missing meetings. The private school did not have a bus, Bay Area traffic was terrible, and the part-timers she hired were expensive and inconsistent.
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