After years of working with international brands such as W Hotels, Virgin, and Lufthansa, our Next in Design 2025 winner, Sandra Flashman, launched her own studio in 2020, bringing a wealth of experience in shaping how people interact with spaces. Her background in the hospitality sector taught her how interiors can influence behavior.
‘The work I did was about shaping experiences, encouraging people to socialize and relax,’ she explains. ‘That understanding of how experiences are formed is something I find really important – I get to know a client, their habits, what they like, who they are, whether they entertain, bake, or host family, and I make their space unique to them.’
