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Los Angeles Times
Los Angeles Times
Business
August Brown

Meet HitPiece, the digital music company artists despise even more than Spotify

After a week when artists lambasted Spotify for spreading vaccine misinformation and for its low royalty payments, one unknown NFT firm started its own furor in the world of digital music.

For a few days this week, a new firm called HitPiece sold nonfungible tokens, or NFTs — pieces of code asserting ownership over a digital object — associated with thousands of musicians' catalogs. Many artists and music companies have sold such items legitimately; this week, Coachella announced it will sell 10 lifetime passes to the festival as NFTs.

But according to many acts who found NFTs associated with their work for sale on HitPiece, the company seemed to have done so without any permission or even notice.

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