Shares of Meesho declined as much as 5% to their day’s low of Rs 181.30 on the BSE on Friday after announcing that it expects on-year growth in net merchandise value (NMV) to dip in the July-September quarter, and plans to increase spending on acquiring new users as it builds up to the festive season.
The softer growth forecast stems from Meesho shifting its flagship Mega Blockbuster Sale to the October-December quarter this year from July-September quarter last year. The company said Q3 growth would consequently appear stronger and that comparisons should normalise when the two quarters are considered together.