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Digital Camera World

Mike Harris

Medium format Hasselblad lens is a top-three seller, in major Japanese retailer’s lens sales list

Hasselblad Canon Yodobashi Japan Nikon Sony

Hasselblad X2D II 100C being used by a photographer outdoors.

In a pretty shocking turn of events, the brilliant Hasselblad XCD 55V is one of the top three best-selling lenses at Yodobashi, one of Japan's biggest electronics retailers.

For a Hasselblad lens to crack the top ten would be news enough, but for the 55V to be the third best-seller in Yodobashi's top 10 sales list for the first half of September is pretty huge.

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