The Mediterranean has long been among the top tourism regions in Europe, but the destinations we visit, and the ways we interact with them, are changing, according to a new trends report.
Produced by MGallery Hotel Collection and travel trend forecasting agency Globetrender, the MGallery Trends 2026: The Mediterranean Briefing looks at how travellers are now seeking out deeper and more meaningful interactions with local cultures, even as sun and sea remain top priorities when choosing a country.