Sports broadcaster DAZN wants the “medieval” 3pm Saturday blackout rule removed to allow them to show all 1671 EFL matches live each season from 2024-25.
Sky Sports have held the EFL rights since 2002 and paid £119m-a-year for the exclusive rights in the latest contract showing 138 games-a-season.
But new players such as London-based DAZN and Viaplay are now competing with Sky Sports and BT Sport for the new rights from 2024-25 with the price set to soar.