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Health

Leslie Walker

Medicare shoppers often face a barrage of unsolicited calls and aggressive ads

Medicare Gretchen Jacobson Medicare Advantage Insurance Brandon Wilson Joe Biden Medicaid the Commonwealth Fund the Kaiser Family Foundation

Open enrollment for Medicare begins Sunday and ads like this billboard inside California's John Wayne Airport are popping up. Marketing of Medicare plans is subject to new, stricter federal regulations this year. (Leslie Walker/Tradeoffs)

One minute last December Leslie Montgomery was a medieval warlord pillaging a nearby kingdom. The next she was a retiree drowning in a flood of confusing Medicare sales calls.

The 75-year-old had been deeply immersed in her favorite free online game when a banner ad appeared warning her that she might be missing out on money from the federal government. She clicked, and within minutes, she received an avalanche of calls with health insurance quotes she had never requested.

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