Media spending growth seen easing to 5%

People go about their daily business near campaign posters on display along Tanao Road in Bangkok. The general election is scheduled to be held in May. (Photo: Apichart Jinakul)

The rebound in the tourism industry and political parties' campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.

Media spending is expected to grow at 5%, slowing from 7.6% last year because of a sluggish economy, he said.