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Tom’s Guide
Tom’s Guide
Technology
Andy Sansom

Media company plans to replace creative human jobs with AI

robot head with exploding parts

At a time when many struggle to make ends meet, the threat of being replaced by an AI like ChatGPT is particularly troubling. While there are some jobs no human should be subjected to (that we’re happy for AI to take away), no one wants to see people’s livelihoods vanish. Chinese media giant Blue Focus disagrees.

The company, valued at $3 billion has made inquiries to China’s AI leaders Alibaba and Baidu, who each have their own separate models known as Tongyi Qianwen and Ernie respectively. While we are used to some tasks being automated, the jobs at risk in this instance are ones usually deemed safe from machine replacements — writers. Uh oh. 

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