Meat-eaters more likely to be disgusted by meat after taking part in Veganuary, study reveals

A vegan nut roast is a popular chance for Veganuary as plant-based foods go mainstream. Photograph: Tim Gainey/Alamy

Meat-eaters who abstain to take part in Veganuary are more likely to think that meat is disgusting after giving it up for the month, researchers have found.

Studies by psychologists at the University of Exeter also found that some people identify less as meat-eaters after trying to avoid animal products during January.