Gross domestic product is arguably the most commonly used measurement of productivity and growth, but it ignores one key element of society — our wellbeing.
In Thailand, successive governments have emphasised the importance of balancing economic and social development with conservation and the environment.
The focus on reducing inequalities by moderation goes back to a pearl of Thai wisdom introduced by the late King Bhumibol called a 'sufficiency economy', following the economic devastation brought about by the 1997 Asian financial crisis.
