Heron Preston might be known best for his eponymous New York City-inspired fashion label, but his creative enterprises go way beyond just that. No stranger to collaborations, Preston has launched L.E.D. Studio, which stands for ‘Less Environmentally Destructive’, a creative studio celebrating an ‘in the now creative freedom’ that intentionally eschews conventions and restrictions in order to understand where contemporary culture is today and where it needs to go.
‘Creativity has the power to change the world; it's the greatest rebellion in existence,’ Preston states. ‘I believe in meaningful disruption and creating with purpose. The concept “sustainability” has become diluted, I believe a more honest term is ”Less Environmentally Destructive”.’
