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Motorsport
Motorsport
Sport
Jonathan Noble

McLaren to debut innovative dynamic F1 sponsor logos

As part of an exclusive deal that the Woking-based squad has signed with British company Seamless Digital, both McLaren cars will run with the new technology in practice sessions for the remainder of the season.

The dynamic panels, which are fitted in sections along either side of the cockpit and will be clearly visible from onboard cameras, allow the team to change the branding on the car as it chooses.

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