McLaren has partnered with Hasbro to bring fans of the classic Clue board game a new murder mystery experience. The month-long game, which is hosted exclusively on Instagram, will challenge players all over the world to solve the mysterious death of one Boddy Black, an owner of an all-new McLaren Artura supercar. The campaign aims to celebrate the re-launch of the iconic board game from the late '40s.
The game begins with a trailer showcasing the McLaren Artura parked outside Black's Tudor mansion, revealing that his most prized possession was his new British hybrid supercar finished in vibrant orange.